Chief reason: Your members, donors and stakeholders already expect your association to be accessible online.
They want to conduct all of the following online:
- Donate
- Register for events
- Have their information follow them – if they log in on one system, they should be able to use the same login information on several systems
- Check their membership information
- Choose their communications preferences
- Access email messages and websites via their mobile devices
- Get regulatory and association news in an easy-to-read format
- Connect with other members either via social media or discussion forums
- Get continuing professional education whenever they have a spare moment
Take a look at the stats…
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- 47% of donors visited multiple non-profit websites before donating.1
- Gen X donates more frequently than other generations. 2
- Email results in one-third of online fundraising revenue. 3
- 51% of people who visit your website do so on a mobile device.4
- “Membership based organizations need to reach out to members to keep them engaged in the ongoing activities and advocacy of the association. This becomes increasingly important when reaching millennial and Generation Z members, who will make up half of the workplace by 2020.” 5
- 55% of those who engage with nonprofits via social media have been inspired to take further action.6
- Using Twitter during fundraising events can result in 10X more money raised online. 7
Knowing the challenges of small membership organizations, TAGb’s focus is to mentor, guide, advise, and research your association’s best options for adopting digital technology.