Digital marketing plan for annual conferences
This service is specific to associations with annual conferences and encompasses a promotion plan that uses traditional and digital media:
- Internal marketing of your event members
- External promotion to public, stakeholders, allied groups
- An exploration of key messages and themes to use in promotional messages
- Multi-channel content plan: creation of core messages, development of an editorial calendar, content development
- Email campaign targeted to different membership segments
- Social media outreach: development of a campaign designed to rally your members, and increase anticipation
- Design and printing of marketing materials such as programs, brochures, postcards
- Development of a conference app which provides a personalized experience for delegates