Communications planning

For: solo communications professionals

You’ve already set up email marketing, a bit of social media, and created a content plan. But you’re only posting on social media once in a while, your email marketing messages are inconsistent with your other communications, and your website hasn’t been updated in quite a while. But because you’re only one person, you can’t do it all, and you need a coordinated plan so you can be successful at what you were hired to do!

In short: you need a system to combine all your communications efforts. Your organization needs a cohesive plan to ensure your communications bring more awareness, publicity and increased donations.

What we do:

Analyze:

Your current mode of work and recommend improvements.
What audiences your organization should reach and how.
What messages your organization should use to bring awareness to its mission.
What types of content will engage with members/donors and spark a response.
Tactics for improving your association’s visibility.

Provide:

A plan that can be effectively put in place by one staff person.
A content plan designed to improve member/donor response on email, websites, social media and other communications vehicles.
A roster of topics that will engage with members/donors and spark a response.
Set up a schedule for social media and email engagement that can easily be managed by a solo staff member.