Is your website is providing the best user experience?
Are you facing any of these problems?
- You have new content but no idea where to put it on the website?
- Your members keep calling staff to complain about how difficult it is to find content on your website.
- You have a different log in process for various parts of your website.
- You check your analytics and there’s a significantly high bounce rate.
- Your bosses think the website is alright as it is, but your metrics tell a different story.
- Your website is turning off younger members.
Get specific, actionable feedback to optimize your website.
Website audits should be an ongoing practice within your organization, and it’s a skill that every communications professional needs. We suggest every quarter!
For various reasons (timing, budget, lack of staff), a full overhaul is not always the answer. What you need is a set of actionable steps to help you improve your website right now. And those actionable steps should focus on improving the user’s experience on your website.
Here’s what we’ll look at
improving targets for each of these goals:
- Renewing more members
- Attracting younger members
- Getting more conference registrations
- Recruiting qualified volunteers
- Increasing brand awareness
- Raising more funds
- Earning more revenue
We’ll also assess:
- Clarity of your organization’s mission or mandate
- Visual presence
- Who’s visiting, and who’s taking action
- Navigation and overall usability
- Quality of content
- Technology used to create and maintain the website
- Staff’s ability to manage updates
At the end of the audit process, your organization will have a detailed report that outlines recommendations for improvement, and steps for making the recommendations a reality.
Here’s how to get started
Decide if you need training, implementation or both
Training
- Full day session with up to 3 staff members
- Discussion of your organization’s challenges
- Training on the audit process
- Follow up email support for a month.
Implementation
- Customized in-depth audit of your website’
- Observation of website processes in your organization
- In-depth discussion with staff and volunteers
- A full report outlining recommendations for improvement and optimization