Build awareness / improve visibility

It’s simple: No one knows who you are and what you do. Your organization cannot make an impact if no one knows why it exists and what it stands for.

For years you’ve been quietly doing good work, but its difficult to articulate that to those who matter. No one benefits in this scenario. A lack of awareness can negatively affect funding, advocacy, or trying to implement your causes and mission in the public eye.

The public, potential members, potential donors need to know what your organization does and ultimately, where they can go to for help when they need it.

Here’s what we do:

Analyze:

what is currently lacking in the way your organization presents itself in its messaging and visual identity
how your organization is currently perceived by your industry, non members, and the public at large
how your organization interacts with its members/donors/public

Define:

what audiences your organization should reach and how
what messages your organization should use to bring awareness to its cause and mission
which communications channels should be used to improve your visibility

Outline:

recommendations and tactics for improving your association’s visibility
future how digital technology should be used in strategic planning.