Optimize your website

Optimize your website

Are you hearing the occasional grumble, or sometimes even, the outspoken complaint about your non profit website?

Your website is the face of your organization. Website development is a major task that requires multiple vendors, tasks and skills. To be effectively managed, you need a project manager who can oversee all details of the process.

We’ll start off with a website audit that outlines your site’s:

  • Design and navigation: how do members and donors access the website, what activities do they perform when they are on?
  • Member personas: Who is your website audience, and what do they want of your website?
  • Content review: is your current website content effective? Is it meant to inform or move members and donors to take action? and what content do they read or want to read?
  • Exploration and implementation of membership software to integrate website, email, database, online payments and other systems such as research, abstracts or learning management.