Does your non profit sound like this?
In most small not for profits, communications are usually managed by a small department or solo staff person, who often ends up managing the organization’s technology. It starts off with a website, then email marketing. Throw in a bit of social media. Next follows automation, data analysis, software procurement, and soon, staff can get overwhelmed.
You need proper support to ensure your organization is investing in technology wisely, that the technology you choose is intuitive and easy to use, and that staff are trained on how best to use technology to improve their jobs and the organization’s processes.
Here are some challenges your organization may need to work through:
- No strategic plan for implementing digital technology: Technology is purchased and implemented on an as needed basis, with no consideration of how it fits within the mission, mandate or strategic plan.
- Accidental techies syndrome: Staff are required to constantly keep up with new innovations in digital technology, and immediately apply them on the job.
- Lack of training: Staff often are not formally trained in digital skills or technology, and there is no agreement in your organization of what skills are needed to move your organization to the next level.
- Difficulties convincing senior leadership to invest in technology, which can stagnate employee and membership growth.
- Challenges sourcing software and hardware that fit within your budget and can be easily implemented within your organization.
If the following sounds like your non profit…
- You have a staff of 10 or less
- Your communications department comprises just one person, occasionally two
- You have members with expectations as big as those of larger associations
- You are determined to attract more attendees to your annual conference and chapter meetings
- The Board makes a lot of requests – in fact after every meeting, you’re faced with a new “to do” list.
- Long-term projects are being delayed to cope with constant, urgent requests.
Learn more about what you can expect when you work with TAGb Consulting.