Growth: You’ve got systems working in place. But you could be working better. At this stage, you need data to determine how your organization can help your members grow.
Key considerations: Retention – making sure members come back. Revenue – in order to create more benefits. Becoming a thought leader in your sector – using educational events. Succession, thinking about the future. Connecting members so they grow together. Advocacy – creating an impact in the larger community. Showing members how to become advocates in their own spheres.
What you need:
- Engage members by encouraging them to share their expertise
- A means to publish research, resources
- Provide events for members to meet, connect and learn from experts
- Continuity – finding ways to engage diverse members in age, career level, demographics and ethnicities
- Personalization: sending the right message to the right segment of your membership
- Peer learning: providing a forum for members to share and learn from each other
- To show members how to self-advocate for the causes they are passionate about
Tech you need:
- Website analytics set up and reporting
- Email analytics set up and reports
- Email automation with website, conference registration systems
- Management of online registration for events
- Event app creation
- Learning management system selection
- Documenting of technology processes
- Community set up
- Staff training