Social media strategy

Social media strategy

To be effective, an association’s use of social media needs to be planned with a purpose in mind. We develop a social media strategy that starts by:

Define: What are your goals? Are you hoping to inform members, influence the public, fundraise, advocate or build community?

Research: Who are your audience(s), what matters to your members, and what are their concerns? What platform are they most likely to use and respond to?

Listening: What are your members already saying online

Discover: who are your influencers, followers and subject matter experts

Plan: We develop an activity and content plan with a schedule of what to post, and when

Measure: We monitor and evaluate results of the campaign against your goals and objectives.