September 2017 – TAGb Consulting

Case study: How 3 NFPS use social media campaigns to drive awareness and get donors

Learn how three not for profit organizations promoted their causes with imaginative social media campaigns “Because we humans need to associate things with people.” Bo Stern Consider setting up campaigns in your organization when you have a specific cause or event to promote. Think World Earth Day, which asks participants to turn off their lights …

What does the ideal website look like?

Gone are the days when your website could get away with not being updated for months at a time. Your website is now the face of your organization – the first place members go to for news, help, resources and educational materials. Ideally, your website should be integrated with your membership database, social media, and payment services. …

How to choose the best content management software

A content management system makes it easy for non-technical people to manage a website’s design and content. In the old days, communications managers needed to learn HTML in order to update a website. It’s still a great language to learn, if website updates is a part of your job. However, for the small staff communications …

How to choose the best email marketing software

Fast, and simple, inexpensive and effective, it’s no wonder that email has become one of the most prevalent methods of communicating with members. However with a myriad of software, it can be easy to choose the wrong software. For an association, the following features are essential for email marketing software: Intuitive and easy to use: …

6 frustrating website problems that irritate your members (and how to fix it)

It never starts all at once. You start to hear whispers among members, the occasional grumble, the random pursed lip. Then the calls start. The sighs when you ask a member click on a certain link. The calls you get asking where they can find that pdf you wrote about in your newsletter. The outright …

5 steps to ensure your NFP has a strong digital strategy

Whenever I read the words “we should be on Snapchat!” it always makes me wince. Such a question always tells me the not for profit thinks the newest fad or trendy tool will promote their cause, make them look cool or lead a new generation of donors to their website. The question always underscores the …

How regulatory colleges should respond in times of crisis

Regulatory colleges, especially those that regulate health professions, are often targets of the media due to their critical nature. Such colleges are key to ensuring that health care practitioners maintain standards to ensure the protection of the public’s health. Yet, in the process of regulation, occasionally tragedies happen. Once such case happened in March 2012. …